Media Analyser evaluates communication effectiveness using a sophisticated scorecard with extensive key performance indicators.
We measure communication effectiveness through a combination of automated processes, software tools and human insight. Our consultants work with clients to develop customised Scorecards reports that can integrate with existing board metrics.
Monthly benchmark reports are supplemented with daily or weekly bulletins to deliver a full management tool. All our reports can process print, web, social media and TV content from 22 countries.
Our services go beyond communication evaluation to offer insights guiding strategic communications planning and crisis management.
- Daily synopsis of global/in-country media combining print and social media
- Hourly crisis alerts for effective rebuttal
- Weekly bulletins ranking stories and emerging themes
- Long term trend reports analysing 15 years' worth of global media
- Monthly or quarterly evaluation reports
Our clients include Fortune 1000 companies as well as government and the military.