Insight Reporter is a data-mining application designed for quick and easy extraction, manipulation and presentation of information for creating Media and Influencer data reports. Employing Pivot and Grid Tables, the tool possesses a number of functions which help analysts drill down into a number of metrics from single or multiple data sets. Insight Reporter functionality allows for convenient selection, manipulation and visualization of data through tables and charts and combines speed with precision in producing custom reports based on the findings from one or several projects.