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Featured insights
Gen AI means more reputation risk
PR veteran and Commetric co-founder Tony Burgess-Webb warns that today’s GenAI revolution is no time for comms professionals to stick their heads in the sand. The communications industry needs to adapt urgently and recognise the increased importance of early warning systems and risk-targeted media analysis in mitigating reputation risks.
Relaunching the Commetric brand
Commetric unveils a new brand identity reflecting our ambition to go further: further in the depth of software applications, further in the breadth of our smarts and expertise, and further in our relentless focus on delivering the exact services you need.
AI gets the axe? Tech giants grapple with messaging woes
Tech giants recently faced criticism for their layoff communications, which seemed incongruent with their soaring earnings. Analysis of 1,258 articles revealed a trend among companies, including Google, Meta, and Microsoft, to attribute layoffs to economic factors, raising questions about transparency and corporate responsibility amidst waves of job cuts.
Featured insights
Gen AI means more reputation risk
PR veteran and Commetric co-founder Tony Burgess-Webb warns that today’s GenAI revolution is no time for comms professionals to stick their heads in the sand. The communications industry needs to adapt urgently and recognise the increased importance of early warning systems and risk-targeted media analysis in mitigating reputation risks.
Relaunching the Commetric brand
Commetric unveils a new brand identity reflecting our ambition to go further: further in the depth of software applications, further in the breadth of our smarts and expertise, and further in our relentless focus on delivering the exact services you need.
AI gets the axe? Tech giants grapple with messaging woes
Tech giants recently faced criticism for their layoff communications, which seemed incongruent with their soaring earnings. Analysis of 1,258 articles revealed a trend among companies, including Google, Meta, and Microsoft, to attribute layoffs to economic factors, raising questions about transparency and corporate responsibility amidst waves of job cuts.
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